Ermahgerd (also known as “Gersberms” and “Berks”), a lisped pronunciation of “oh my god,” is an image macro series featuring a photo of a young woman holding several books from the children’s horror fiction series Goosebumps. The phonetically written captions are meant to sound like a speech impediment caused by the use of an orthodontic retainer, often using the snowclone template “Ermahgerd X.”


On March 14th, 2012, a post titled “Just a book owners smile…” was submitted to the /r/funny[9] subreddit with a photo of a young girl posing with three Goosebumps books and her mouth agape in excitement. A comment posted by Redditor plantlife[10] linked to a Quickmeme submission of the photo with the caption “Gersberms / Mah fravrit berks.” The same day, the image macro was submitted in a post titled “BERKS!”[1] which reached the front page of Reddit accumulating over 17,000 up votes within two weeks